ETH-Bibliothek
Susanne Benitz
Project management Marketing e-lib.ch
+41 44 632 76 20
susanne.benitz@library.ethz.ch

Implementation of a marketing concept for the products of e-lib.ch

The main purpose of "Marketing e-lib.ch" is to ensure the implementation of an efficient marketing concept for the overall project "e-lib.ch: Swiss electronic library".

"E-lib.ch" is the name of a future science portal to be developed within the overall concept of a Swiss-wide digital library project. It will offer centralized access to a wide range of different information resources and services in terms of a "single point of access". This new portal will operate as a vital element to promote the international scholarly communication process.

The project proposes an extensive marketing concept which, on the one hand, concentrates on the formulation of the different user groups and their expectations and, on the other hand, on the development of concrete marketing methods.
Furthermore, actions for the promotion of the brand "e-lib.ch" are proposed.